AI Visibility Audit

Be visible where decisions are made.

ALUNO analyses how AI systems discover, understand, and recommend brands—then identifies what is preventing yours from being selected.

A specialist reviews every audit personally — no automated score.

A specialist-led diagnostic. No automated score and no promise of rankings or recommendations.

The behaviour shift

More decisions now begin with a question.

Your customers are asking different interfaces. The shortlist is getting shorter.

Prompt
What are the best cybersecurity consultancies for a mid-market company?
  1. 01 Northline Security
  2. 02 Signal & Co.
  3. 03 Frontier Advisory
  4. 04 …

Illustrative AI-search response. It is not a client result.

The evidence

From searching to asking

Consumers are increasingly turning to AI to research, compare, validate, and decide. The shift is still developing, but the behavior is already measurable across large-scale studies.

01 / Preference

Recommendations increasingly matter.

Many consumers already prefer GenAI product recommendations to traditional search—and a substantial share say they are prepared to act on them.

12,000 consumers · 12 countries

Capgemini Research Institute · 2025
58%prefer GenAI recommendations over traditional search
68%are prepared to act on those recommendations

The ALUNO visibility model

An audit is not a score.

It is a structured reading of how a brand can be found, understood, evidenced, and selected.

01

Retrieval

Can systems access the information needed to identify the company?

Crawlability · indexability · rendering · structured information

02

Understanding

Can systems interpret the entity, category, offer, and differentiators correctly?

Entity clarity · category language · relationships · proof

03

Evidence

Can important claims be corroborated through clear, authoritative sources?

Citations · source diversity · claim consistency · validation

04

Selection

Does the brand surface in relevant answers where buyers compare options?

Mention presence · citation presence · competitive gaps · question coverage

Scope of Work

What the audit covers

01

Brand visibility

Where your brand appears across relevant search and answer-led queries.

02

Competitor gaps

Which competitors show up more clearly, more often, or with stronger positioning.

03

Missed buyer questions

Questions your audience is asking that your site does not answer well enough.

04

Entity clarity

Whether your site makes your company, category, offer, audience, and proof easy to understand.

05

Priority roadmap

A clear list of what to fix first across content, structure, FAQs, schema, and authority signals.

Services

Services, structured around the diagnostic.

The flagship AI Visibility Audit is the starting point. Other work extends its evidence and priorities when the brief calls for it.

01AI Visibility Audit
02Competitive AI Search Audit
03AI Readiness Audit
04GEO / AEO Strategy

Methodology

How it works

01

Scope

We define the category, market, buying context, and relevant competitors.

02

Observe

We test representative questions across relevant AI-search systems.

03

Diagnose

We analyse visibility, citations, entity clarity, evidence, and competitive gaps.

04

Interpret

We translate findings into business implications and prioritised actions.

Every audit is manually reviewed by a specialist — no automated scores, no black-box AI, no data shared with third parties.

Read the methodology

Fit

For markets where buyers compare.

✓B2B SaaS

✓Hospitality

✓Professional services

✓E-commerce

Best suited to organisations whose buyers actively research alternatives, providers, or recommendations online.

It is not the right purchase when demand depends primarily on impulse, a local brand without digital competition, or a promise of immediate rankings.

FAQ

Direct answers

What is an SEO / AEO / GEO audit?

A focused review of how search systems index, synthesize, and present your brand, including traditional searches, direct answer boxes, and generative summary engines.

Who is this audit for?

Founders, marketing teams, consultants, and service brands competing for search and answer visibility.

How is this different from a standard SEO audit?

Traditional SEO focuses on page rankings. This audit reviews the wider information ecosystem—evaluating how search systems synthesize your brand data and recommend your services.

Do you compare competitors?

Yes. We analyze competitor presence and positioning to show where they have stronger clarity or authority.

What do I receive?

You receive a visibility snapshot, competitor comparison, missed-question map, content/structure recommendations, schema/answer-readiness notes, and a prioritized roadmap.

Can you guarantee rankings or recommendations?

No. Rankings and answer visibility cannot be guaranteed. The audit identifies practical improvements that make your site clearer, more useful, and easier to understand.

Contact

Talk to us

Share your work email and company domain. We’ll get back to you with next steps.

The main domain we should analyze.

Request received.

We’ll review your domain and follow up with next steps.

Request an audit